Brand Development

Having worked in fashion and lifestyle retail for many years we have a wealth of experience in retail and online  fashion, lifestyle and luxury brand development. From creating brand strategy and identity, art direction marketing to, of course, e-commerce design.
We understand that good branding builds trust, and trust helps consumers choose brands. The key is focus, authenticity and quality. Focus on the brand essence – and fixing that essence firmly in the mind of the consumer.
We strive to distill the unique essence of every brand we work with. Brand development means distilling a distinct visual and verbal language and a clear message for the consumer – and by questioning, challenging, defining, developing and refining, we will help you to find and articulate that message.

But in e-commerce design how can you separate a brand from entire consumer user experience of the site? Every aspect of the site, from clear navigation to Javascript transitions tell the brand story in addition to rich content – photography and copy. These days e-commerce sites are no longer the primitive experience that used to frustrate luxury brand directors. They now lead the way, flying the flag for brands, communicating key messages, connecting social networks and consumers, telling brand stories and generating revenue. All from one digital connected experience. The work we do now lies at the heart of every brands’ most crucial strategic thinking and drives the consumer  experience.

Brand Development

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