No matter how well thought-through the consumer user journey is, at the end of the day people buy what they see. Product imagery must simply be beautiful and of superb quality. We spend as much time art directing product and brand photography to appeal as we do streamlining the purchase path to increase conversion.
And though a picture is worth a thousand words – each word must also be carefully crafted to tell the brand story, underline USP’s and build the most positive proposition possible. Our copy for Tricker’s places the brand tone of voice firmly within the wider luxury footwear landscape to underline its uniqueness, quality and heritage.
In addition, we have put in place a complete digital marketing and trading program that matches marketing spend to trading calendar and supports it with creative content. The result? An attractive and engaging site that acts as a powerful global brand showcase and online store to inspire ongoing business growth.
“In 1829 Tricker’s shoes was established in Northampton, a mere 186 years later the company decided it was time to embrace ECommerce. The highly skilled team at Lewis very quickly understood the heritage, skills and uncompromising craftsmanship that Tricker’s is famed for. It was a pleasure to work with everyone at the agency who delivered on time and within budget. There are many web design agencies around, very few really understand how to maximise retail like Paul Lewis and his team.”
Martin Mason, Managing Director