We have always admired the cool urban charms of the Tokyo Fixed Gear brand, it's store situated close by in soho. They have a loyal following for their beautifully crafted bicycles and needed a new site design to match. As in so many e-commerce projects, the key to success is managing a detailed catalogue in a way that clarifies it for the consumer. With TFG, apart from beautiful complete bikes for sale, there is also an enormous parts catalogue. and an active and motivated community of committed cyclists. So we needed to find an effective way to integrate user generated content, brand and product content into an easy to shop experience that also enhanced the style of the brand. In other words, it was a job we couldn't wait to get started on! Site launching soon.