River Island has a history of reinvention. Starting life as Lewis Separates in 1950′s, becoming Chelsea Girl in the 1960’s and finally River Island in the late 1980’s. Paul Lewis contributed creative thinking during a crucial time in the development of the new River Island image. The brief was to create the most exciting fashion retail environment in the UK. Working as part of a small creative team, we helped to develop one of the great retail hits of the decade. The resulting stores worked superbly, with increased turnover, greater individuality and winning a clutch of major industry awards including the Drapers Record “Best Fashion Retailer of the Year”.
Paul made a major contribution to the look of our new flagship stores. He encouraged us to be bold and have confidence and, as a result, we introduced many new visual features including over-sized graphics, vintage furniture and wallpaper across the chain. He was a constant source of creative ideas and worked very well as part of our creative team