Our new site for designer Lulu Guinness had to capture both her own vibrant personality and the colourful energy of her creations. But as well as this it also needed to be “responsive”, designed to work well on both iPad’s and mobile devices as well as a hard working digital flagship. And beneath the shiny surface there lies a complex integration with a variety of new EPOS, CRM and ERP systems. We like to think it is both beautiful and brainy. Rather like it’s esteemed, eponymous founder.