‘The art of intelligent dressing’ is the ethos of new women’s fashion brand Isabi. We were asked to create both branding and website design for the business. The result was an original logo, packaging design and modern eCommerce site. The website has an emphasis on a community hub promoting branded trunk shows. These would be curated by ambassadors as highlighted on the custom ‘Join Us’ section. The site boasts a luxurious feel with clean lines and positive space whilst incorporating rich product information.