“Lewis” were retained to to create the marketing campaign and website for the annual awards. The site informs consumers about the competition and offers them the chance to vote for their own foodie celebrity and win a £500 hamper. Celebrities up for the top prize include Yottam Ottolenghi, Jamie Oliver, Heston Blumenthal and Nigella Lawson. Judges include Angela Hartnett and Tom Parker Bowles.
User engagement is a critical measure of the campaigns success. So far results have exceeded expectations.