Cousins Anna Singh and Rachael Wood launched Chinti and Parker in October 2009 with a clear mission: to create beautiful, ethically made garments that value style on par with substance. Super-soft fabrics, flattering cuts and a palette that combines key neutrals with fashion-conscious colourways and prints has become the brand’s blueprint, providing the building blocks of the perfect capsule wardrobe.
The site was designed to allow the C&P’s beautifully simple high quality clothing a clean, minimalist setting to show them off to their best. We’ve stripped out the usual Magento front end complexity to create an intuitive clean shopping experience. But, behind the clean shopfront lies a customised integration with Netsuite, the cloud based ERP system.