Chapel Down

Chapel Down produce some of the UK’s finest award winning white, red and sparkling wines, made from homegrown grapes picked from beautiful Kentish vineyards and bottled and matured on site. Lewis were tasked with improving the online shopping journey and presentation of content to create a high converting and luxurious e-commerce store and information hub about the brand and the business. The site features different product page layouts to incorporate the different product types such as individual bottles, wine by the case, gifts and events. We set up Magento to facilitate easy content management and created a new UX structure to encompass the growing range of beverages being produced (spirits, beers and cider) and to make the purchase path as engaging and frictionless as possible.