Bravissimo was founded in 1995 and is now an award winning, multi-channel retailer. Our brief was to create a fluid web design that allowed client input and was “on brand, clean and simple with a hint of elegance and sophistication”. In addition we had to create a sister site – “Pepperberry” available via a shared link. Both sites needed to share the same functionality but also reflect different brand identities. Crucial to the success of both sites is communication of the core brand proposition, “lingerie, swimwear & nightwear for D-KK cup women””. This involved creating entire “fit-guide” micro-sites to help guide and advise on correct purchases. These sections help to cement and re-enforce an already committed and engaged consumer base, building further loyalty and repeat purchases. The business has gone from strength to strength… particularly online.