After many years of strong growth, Elemis re-launched their online business this year with a new global transactional website and a new Elemis digital identity. The site was conceived as an ambitious and holistic digital hub encompassing brand ambassador, skincare knowledge-centre, inspirational and high performing store, digital marketing platform, personal consultation tool and spa booking agent.Our involvement was broad as well as deep, covering a wide variety of creative disciplines including brand strategy, product storytelling, advanced UX, responsive page design, photographic art direction, image production and omni-channel design thinking.
Since we started designing eCommerce sites over 15 years ago we have seen the role of the original online store grow from peripheral business activity to centre-stage star performer. Our involvement with clients has likewise grown to encompass entire business strategies including proposition, product and presentation. The new Elemis site is a powerful example of the scope of such an all embracing digital strategy.