We worked closely with 7 For All Mankind and their technology partner in a pure design and UX role on this exciting project – to create a stylish and highly usable new mobile site design for their first mobile optimised site. Mobile design is a highly reductive process. On-the-move interactions and device limitations impose brutal usability efficiencies. The reality is that mobile sites require thoughtful editing of desktop functionality while simultaneously offering different, “thumb” based interactions.
For example, all calls to action buttons and links need to be of a finger friendly size, which is much larger than a mouse controlled curser requires. And more prosaically, the mobile user simply needs to get to information quicker than any other user. So we pare the user journey down to it’s core essentials whilst retaining as much user engagement as possible.